In one of my earlier posts, Google Comes Crawling, I talked about how your website is noticed by the search engines. Before the search engines rank your website, you need to ensure that your website is optimized in the correct way. How do you do that? That is what Search Engine Optimization (SEO) is all about. Read further…
Optimize using Meta Keywords
It does not matter if your content is the best because if the search engines do not notice your website, then how will the target audience know about you. For this, you need to ensure that your content has relevant keywords with the help of a proper Keyword Tool. However, you need to remember not to overuse the keywords on a page, as it will only hamper the flow of your content.
Optimize using Page Titles
You need to ensure that the website titles need to be different on each page. Preferably, a short one-liner on what your page talks about. Since not all your website pages would talk about the same things, it would be a good idea to describe the content of your page. For instance, if you own a travel website and are talking about different cities on each page, then your page titles should not be more than 60 to 80 characters and include at least one keyword in the page title that appears on that page.
Optimize using Heading Tags
The H1, H2, H3, etc. heading tags can be optimized by mentioning the most important keywords as the headings. However, ensure that the page title and the heading tags differ.
Optimize using Unique Content
Last, but not the least, unique content on your website is equally important. Google hates plagiarism and so do most of the search engines.
Optimize using Meta Descriptions
Meta description comes under the title of your website on the search engines. For instance, the title of the page appears underlined as below and the description of what the entire website is all about comes under that, which is the Meta description. Note the use of keywords.
Optimize using Meta Keywords
It does not matter if your content is the best because if the search engines do not notice your website, then how will the target audience know about you. For this, you need to ensure that your content has relevant keywords with the help of a proper Keyword Tool. However, you need to remember not to overuse the keywords on a page, as it will only hamper the flow of your content.
Optimize using Page Titles
You need to ensure that the website titles need to be different on each page. Preferably, a short one-liner on what your page talks about. Since not all your website pages would talk about the same things, it would be a good idea to describe the content of your page. For instance, if you own a travel website and are talking about different cities on each page, then your page titles should not be more than 60 to 80 characters and include at least one keyword in the page title that appears on that page.
Optimize using Heading Tags
The H1, H2, H3, etc. heading tags can be optimized by mentioning the most important keywords as the headings. However, ensure that the page title and the heading tags differ.
Optimize using Unique Content
Last, but not the least, unique content on your website is equally important. Google hates plagiarism and so do most of the search engines.
Optimize using Meta Descriptions
Meta description comes under the title of your website on the search engines. For instance, the title of the page appears underlined as below and the description of what the entire website is all about comes under that, which is the Meta description. Note the use of keywords.
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