If you think that you can sell a comb to a bald man, then you definitely have what it takes to build a successful affiliate marketing business. Affiliate marketing is nothing but promoting services/products of another website through yours. Sounds a little confusing? Let me explain.
In affiliate marketing, there are 3 parties involved. One is the Merchant (the one who needs his/her products/services advertised/sold), second is you or the Affiliate Marketer (AM) (the one who advertises/sells the services/products of the Merchant's website), and the third one is the visitor (the one who will help both the Merchant and the Affiliate Marketer make money). The Merchant's services/products are advertised on the AM's website linking back to the Merchant's website. As soon as the visitor clicks on one of those links and is directed to the Merchant's website, the AM stands a chance of making money depending on the Affiliate Program s/he has signed up for.
In today's day and age, more than 80% of the Affiliate Programs use Cost Per Sale (CPS) as a compensation method. This means that if the visitor who is directed to the Merchant's website through the AM's website buys a certain product/service, then the AM will be given a commission. This is where the AM's marketing skills come into play. If the AM is successful in diverting a prospective customer to the Merchant's website, then the battle is won as the visitor is definitely interested and will make a purchase.
Cheers!
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