SEM is short for Search Engine Marketing. As the name suggests, SEM is nothing but marketing websites through various means on search engines. It is a great concept to get your services and products noticed online through your website(s).
As soon you have a website ready and uploaded, your next goal is to get it noticed online by making it available to the target audience. What better way to do that than advertising for it online. This is what Internet marketing or better known as SEM is all about. The most popular techniques used for SEM are Search Engine Optimization (SEO) and Pay Per Click (PPC). These are two sure shot ways of advertising online that make use of keywords.
Keywords are basically ’search terms’ that are used by the Internet users frequently on the search engines to get the precise information that they require. For instance, dog lovers surfing online would use terms or phrases such as dog food, dog grooming, dog vets, dog parks, health tips for dogs, etc. depending on the kind of information that they need.
To ensure that your products or services get such exposure and good, quality traffic over a period, SEO and PPC are the way to go!
Cheers!
As soon you have a website ready and uploaded, your next goal is to get it noticed online by making it available to the target audience. What better way to do that than advertising for it online. This is what Internet marketing or better known as SEM is all about. The most popular techniques used for SEM are Search Engine Optimization (SEO) and Pay Per Click (PPC). These are two sure shot ways of advertising online that make use of keywords.
Keywords are basically ’search terms’ that are used by the Internet users frequently on the search engines to get the precise information that they require. For instance, dog lovers surfing online would use terms or phrases such as dog food, dog grooming, dog vets, dog parks, health tips for dogs, etc. depending on the kind of information that they need.
To ensure that your products or services get such exposure and good, quality traffic over a period, SEO and PPC are the way to go!
Cheers!
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