Pay-Per-Click or PPC advertising is another technique of advertising your website. PPC works in a rather simple way. The most common way of making money through PPC ads are by letting them display on the search engines. Only when they are clicked will you be charged. That's what pay-per-click literally means.
With 2 main categories, Keyword and Content Match, you have the liberty to choose where you would like to advertise. If you choose the option of Keyword, then your ads will appear on the search engines. The ads appear under the 'Sponsored Links' category as shown below in yellow and on the right.
With 2 main categories, Keyword and Content Match, you have the liberty to choose where you would like to advertise. If you choose the option of Keyword, then your ads will appear on the search engines. The ads appear under the 'Sponsored Links' category as shown below in yellow and on the right.
In the Keyword option, you as an advertiser needs to zero down on words or phrases that best describes your website. Then all you need to do is bid for those keywords and the links of your advertised website will appear in the order of the highest bidder to the lowest.
The Content Match option lets you advertise on the affiliate/publisher websites, newsletters, and via emails.
It may sound simple but in reality advertising through PPC is not that easy and an adept knowledge of the working of the PPC ads is essential in order to capitalize and make big bucks through it. Luckily, there are a lot of businesses out there who gladly offer advertising services.
Cheers!
The Content Match option lets you advertise on the affiliate/publisher websites, newsletters, and via emails.
It may sound simple but in reality advertising through PPC is not that easy and an adept knowledge of the working of the PPC ads is essential in order to capitalize and make big bucks through it. Luckily, there are a lot of businesses out there who gladly offer advertising services.
Cheers!
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